Michael Schachtner

michael.schachtner@gmail.com


2016

smart - Social Leasing

The first leasing you don't pay with money, but with test drives of your friends.

The social media based campaign started with an online teaser film. In the next phase smart asked its fans on facebook and twitter to participate. Soon the promotion became self-spreading within the target group and is leading to numerous test drives all over Germany since January 2016.