Michael is the Executive Creative Director at BBDO Berlin. He joined the agency in 2014 to oversee BBDO’s creative product for smart globally as well as the German market.
Infusing the work with new energy under his creative leadership, Michael took the brand to become Germany’s most awarded brand within two years. (Source: W&V) And in 2017, it helped BBDO to achieve its best ADC Germany result ever.
Michael left BBH New York in 2012 to join Heimat in Berlin as the Group Creative Director on Swisscom. With work like "All Eyes on S4” he not only put the telecommunication’s provider on the creative map but also established his name in the German market.
He started his career at Saatchi & Saatchi NY. The work he made on clients such as P&G, JCPenny and General Mills was recognized at every top international award show. He also won 2 Cannes Lions for P&G’s Tide, the brand’s first Cannes Lions ever.
From Saatchi Michael moved to Y&R, became the Creative Director on Virgin Atlantic and created work for Land Rover that helped the agency become the most-awarded U.S. shop at the time. He was also named one of the Top 50 Young Creatives in the world by the New York Art Directors Club.
During his time in the U.S. two commercials, Stuffit Deluxe “Pregnancy” and Land Rover “Pathological Liar”, where both selected to be part of the permanent collection of the Museum of Modern Art in New York.